What is Brand Challenge?
As part of a multidisciplinary cross-campus team, you will be briefed by a real-world client to develop and execute an innovative and meaningful solution to a current challenge facing a brand. You will engage in online, cross-campus teams with the stimulating process of design thinking to re-frame the brand problem. The challenge will require you to empathise, ideate and collaborate with stakeholders and colleagues, and deliver a strategically sound and creatively aligned brand-building recommendation.