What is Brand Activation?
Brand Activation is your opportunity to work in a multi-disciplinary team with a real-life client on a real-world brief to develop an innovative solution to a short-term challenge facing the brand. You have limited time and will engage with the exciting process of design thinking to re-frame the brand problem, ideate and collaborate with colleagues and stakeholders, and deliver a solution through rapid prototyping.
This project typically requires solutions for cause-driven challenges involving social responsibility and environmental organisations.