Which qualifications are required to participate in Brand Challenge and Brand Activation?


Brand Activation is a real-life project that engages multidisciplinary 2nd-year student teams in the development and execution of original and meaningful solutions to short-term brand activation.  


The teams comprise: 

  • Strategic Brand Planners 
  • Digital Marketers
  • Communication Designers
  • Experience Designers
  • Copywriters  


Brand Challenge is a real-life project that engages transdisciplinary 3rd-year and 4th-year student teams in the development and execution of original and meaningful solutions to real-life brand challenges.  


The teams comprise: 

  • Strategic Brand Planners 
  • Digital Marketers
  • Graphic Designers
  • Digital Designers  
  • Copywriters